Looking Ahead: 5 Big Data Trends to Watch in 2015

5 Big Data Trends to Watch in 2015

2014 has been an interesting year for big data to say the least. Several observers have gone from planning around it to actually putting those plans into effect. 2015 will be an even bigger year on this front as more companies look to optimize their data architectures and use analytical insights to drive key business decisions. The new year will be here before we know it, so let’s take a look at some of the trends that are on course to fuel big data initiatives in 2015.

1. A New Focus on Data Collection

From customer records to transaction details, businesses across multiple sectors have been collecting information for decades. Since it’s been established that seemingly trivial data may offer additional value beyond its initial purpose, the collection aspect has taken on an all new level of importance. Companies are now approaching the process with a targeted focus on extracting value from specific sets of data in specific data sources.

2. The Rise of Hybrid Infrastructures

Cloud computing is extremely attractive, especially from a big data perspective. With near infinite volumes of capacity and processing power within easy reach, the cloud offers all the scalability, flexibility, and analytical capabilities needed to thrive in today’s dynamic business landscape. At the same time, enterprises demand the control and peace of mind that comes with managing everything in-house, so in 2015, they will look to hybrid solutions to find a happy medium.

3. Big Data Needs Fulfilled In-house

Despite being all the rage, big data is suffering from a massive shortage on the management side. Managing this sort of infrastructure requires skills and expertise that stem well beyond traditional IT administration. However, things could change for the better next year as Gartner predicts that big data will create 4.4 million IT jobs worldwide – 1.9 million in the U.S. alone. In addition to fueling the economy, these positions will give companies a competitive edge in their respective industries as they bring data scientists, analysts, and other specialists on board.

4. Big Data Goes Mobile

When big data software comes to mind, we tend to think about high-powered platforms built around robust applications like Hadoop. Slowly but surely, organizations are coming to realize the value of more compact, lightweight applications, and some of the biggest eye openers can be found in the mobile realm. Mobile devices offer two-fold benefits that allow companies to access real-time insights in on-the-go fashion and target customers by delivering relevant content based on preferences, behavior, and location directly to their smartphones.

5. Data Gets Business Continuity Priority

Big data demands an enhanced focus beyond data collection practices. This is certainly the case when it comes to business continuity. You can say data is more important than ever considering the central role it plays in the decision making process, revenue goals, and day-to-day operations. In order to protect that role, companies will need to devise strategies that enable the rapid recovery of data, applications, and resources in the event of disasters

Big data has gone from buzzword to worldwide phenomenon. Which of these trends do you see having the biggest impact in 2015? Which will you incorporate into your business strategy?

Looking Ahead: 5 Big Data Trends to Watch in 2015

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