From Mad Men to Math Men: Big Data and the US Hispanic Market – Portada Magazine

Source Technoratti

Big Data is one of the buzzwords of the year, if not the buzzword. It describes collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools. The challenges include capture, curation, storage, search, sharing, analysis, and visualization. Information Technology is now increasingly able to sort through these massive amounts of data. The implications for the advertising and marketing industries are very important. Oscar Padilla, VP of Strategy at Luminar, urged the audience to take analytics more seriously, and to learn how to

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Ad:Tech- Big Data Drives Business For 1-800 Flowers and Discovery Digital - ClickZ
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